Nimble Marketing Consultancy’s extensive involvement in Breastfeeding Mothers’ Support Group 30th Anniversary
Objective:
One of our esteemed clients, the Breastfeeding Mothers’ Support Group (BMSG), approached us with a captivating project in celebration of their remarkable 30th anniversary in 2021. Entrusted by the president of BMSG, Khatim Hamidon, we eagerly embraced the opportunity to craft compelling content for this organization.
We developed a comprehensive social media campaign to celebrate BMSG's 30th anniversary across Instagram stories, Instagram feed, and Facebook feed. The campaign ran from December 8th to 18th, 2021, aiming to generate excitement and engagement for the anniversary celebration. The content strategy included:
Daily countdown: Build anticipation and excitement for the celebration date by implementing a daily countdown across all three social media platforms. This was achieved through creative and engaging content formats.
Campaign postings: Craft engaging social media posts for each platform (Instagram stories, Instagram feed, and Facebook feed) to effectively reach the target audience on each platform.
By implementing this social media campaign, BMSG’s intention was to leverage the power of social media to spread awareness and create a buzz around their 30th-anniversary celebration.
Dedicated to fostering a culture of support and empowerment for breastfeeding mothers in Singapore, BMSG tirelessly works towards raising public awareness and providing comprehensive assistance to mothers in need. From counselling sessions to enlightening seminars, they offer unwavering support to nurture and empower these mothers on their breastfeeding journey.
Approach:
At Nimble Marketing Consultancy, we dedicated our expertise to curate an array of promotional content for BMSG. Our efforts encompassed crafting compelling fundraising posts for two products, developing an engaging history page for their website, and gathering heartwarming testimonials to elevate their online presence.
Our collaboration with BMSG went beyond simply filming videos. We took a deep dive into their goals and, together with our entire production team, crafted a compelling video series. This wasn't just about shooting footage; our expertise covered the entire process, from storyboarding the narrative to capturing high-quality visuals. This resulted in a cohesive and impactful series that effectively communicated BMSG's message.
Our team played a key role in driving BMSG's 30th-anniversary celebration with creative marketing collateral for their "BMSG Goes on a Pic-a-Nic" gala picnic event. We also spearheaded the development of eye-catching collaterals to generate excitement and garner public support for the event.
In addition to our ongoing efforts, 2023 saw a fruitful collaboration with BMSG on several video projects. This partnership allowed us to leverage each other's strengths and deliver high-quality content that resonated with audiences.
Results:
Our commitment to delivering results was evident in our comprehensive approach to each project. By closely collaborating with BMSG's team, we gained valuable insights into their organization's values and objectives, allowing us to tailor our strategies accordingly.
This collaborative effort not only produced exceptional outcomes but also fostered a strong and enduring partnership between Nimble Marketing Consultancy and BMSG. Together, we have successfully enhanced BMSG's visibility and impact, reaffirming their position as a trusted resource for breastfeeding mothers in Singapore.
If you are an organization keen to have a digital consultation with our team on similar projects do email us at hello@nimble.sg or Whatsapp Us directly at https://wa.me/6589524345