Masjid Wak Tanjong: The Masjid with an Omnichannel Approach
The marketing campaign was designed to increase brand awareness and drive donation interest for Masjid Wak Tanjong. We utilized a multi-channel approach, including social media, paid marketing, and influencer partnerships. The results were impressive, with a significant increase in landing page traffic and a 15% increase in conversion during the campaign period.
Through targeted digital marketing efforts, we witnessed a significant increase in online engagement. The campaign successfully drove a substantial growth in followers on social media platforms, resulting in a larger online community and a broader reach for the mosque's message.
Website Traffic and Click-Through Rates: Our strategic focus on driving traffic to the mosque's website yielded positive results. We observed a notable increase in website visits, with a substantial percentage of visitors coming from our campaign efforts. The campaign effectively captured the attention of the audience and encouraged them to explore the website further.
Influencer Collaborations: One of the highlights of our campaign was the successful collaboration with influencers who supported our cause voluntarily. Their involvement significantly expanded our campaign's reach and impact, as their followers engaged with our content and actively participated in fundraising efforts. The positive influence of these collaborations cannot be overstated.
Media Coverage and Public Perception: Our PR pitch to local newspapers resulted in the mosque being featured as a main story. This media coverage elevated the mosque's visibility, enhanced its reputation, and fostered a deeper sense of understanding and support within the local community. It served as a platform to share the mosque's story, dispel misconceptions, and promote unity.
Fundraising Achievements: Our dedicated fundraising efforts, combined with the generosity of donors, resulted in substantial contributions. These funds will enable the mosque to further its programs and initiatives, making a lasting impact on the community. The success of the campaign in securing financial support reflects the strength of our cause and the trust donors have placed in us.
Video Production and Content Impact: The long-form video production and the street interview campaign that went viral showcased the mosque's spirit and engaged a wide audience. Particularly, the video featuring street interviews on recitation of the Quran captured thousands of views and created meaningful conversations around the mosque's mission and spirituality.
Total Reach from 28th March 2022 to 28 May 2023:
Displays the total number of conversions from our campaigns and ads.
Total Impression from 28th March 2022 to 28 May 2023:
Displays the overall number of times our campaign ads were seen.
USE OF IWALKER AT GEYLANG SERAI & KAMPONG GLAM, 2022
The inclusion of digital out-of-home (DOOH) in our campaign strategy has been a remarkable addition, effectively extending our reach and creating impactful brand experiences in the physical spaces of Geylang Serai. DOOH has played a crucial role in engaging with audiences in high-traffic locations, elevating the visibility of the mosque and its message.
DOOH's ability to deliver contextually relevant content has ensured that our campaign messages reached the right audience at the right time. By tailoring our content to specific locations and times, we have maximized the impact of our messaging and optimized engagement with our target audience.
Moreover, the flexibility of DOOH has allowed us to adapt our messaging in real-time, ensuring it remains relevant and resonates with the evolving needs and interests of our audience. This agility has enabled us to maintain a fresh and dynamic presence throughout the campaign, effectively capturing attention and driving engagement.
The videos we produced for DOOH were as follows: https://www.dropbox.com/scl/fo/cmtsuyydqmtb41l52ps96/h?dl=0&rlkey=0v2r2biuifzyyb713ho1z59hl
New likes and follows from 28th March 2022 to 28th May 2023:
Page and profile visits from 28th March 2022 to 28th May 2023:
Our social media strategy focused on creating visually appealing content that showcased our causes in real-life scenarios. We also utilized paid advertising to reach a wider audience.
The results were significant, with a 30% increase in social media followers and a 20% increase in engagement on our posts between March 2022 to 28th May 2023.
The utilization of targeted advertising and content creation specifically tailored to different segments of the audience played a vital role in capturing attention and driving engagement. By understanding the preferences and interests of various demographics, the campaign successfully delivered relevant and impactful messaging, resulting in higher levels of audience engagement, such as likes, shares, comments, and click-throughs.
The number of followers presently:
During the fundraising campaign for the mosque, a notable insight emerged regarding the growth of social media followers. The campaign's strategic use of social media platforms, coupled with engaging content and targeted outreach, resulted in a significant increase in the mosque's online community.
The insight revealed that social media channels played a pivotal role in expanding the mosque's reach and attracting a broader audience. By consistently sharing compelling content related to the campaign's fundraising initiatives, the mosque successfully captured the attention and interest of individuals who were passionate about supporting the cause.
Ramadhan Campaign Video 2023 with Randomly Relatable
The Ramadan viral street interview campaign video, focusing on the recitation of the Quran, has captivated viewers, amassing thousands of views and sparking a powerful response. The video's success can be attributed to its unique concept of asking individuals on the street if they could recite the Quran, showcasing a diverse range of responses and perspectives.
Through the power of storytelling, the video beautifully captures the beauty and significance of the recitation of the Quran. It showcases the personal journeys and connections people have with the holy scripture, portraying the range of experiences, emotions, and levels of familiarity with recitation.
By highlighting the recitation of the Quran in a street interview format, the video strikes a chord with viewers from various backgrounds and beliefs. It provides an opportunity to witness the profound impact of the Quran on people's lives, fostering a deeper understanding and appreciation for its spiritual and cultural significance.
The video's viral nature can be attributed to its ability to evoke curiosity and generate conversations. It sparks intrigue, prompting viewers to share the video with others, leading to its widespread reach and impact. The diverse range of responses showcased in the video resonates with viewers, encouraging them to reflect on their own relationship with the Quran and the power of its recitation.
By bringing the recitation of the Quran to the forefront through this street interview campaign, the video has successfully created a platform for dialogue, understanding, and unity. It serves as a reminder of the universal appeal of the Quran and its ability to touch lives regardless of cultural or religious background. This has sparked a meaningful conversation, fostering a sense of community and promoting a deeper appreciation for the beauty and power of the Quranic recitation.
(Video was further edited by the Nimble team to make the message more succinct and impactful. The script was guided by Bella Khaja & video included optics that helped directly to bring traffic to Impacthive landing page.)
Nimble also designed and put together an annual report for MWT. This marks the first-ever publication of such a report. This significant milestone brings forth several advantages for the mosque and its stakeholders:
https://www.flipsnack.com/BB96FEFF8D6/mwt-impacthive-annual-report-2021-2022-review-6/full-view.html
CONCLUSION
In conclusion, the campaign for the mosque has been an extraordinary journey, marked by innovation, community engagement, and impactful results. Through a comprehensive range of initiatives, including digital marketing, influencer collaborations, fundraising efforts, and the production of compelling content, the campaign has successfully achieved its goals and left an indelible mark on the mosque and its community.
The campaign's strategic approach to digital marketing and social media has yielded exceptional results, driving increased awareness, engagement, and website traffic. The targeted advertising campaigns, coupled with compelling content, have resonated with the intended audience, resulting in a significant increase in followers and click-through rates to the mosque's website.
In closing, the campaign for the mosque stands as a testament to the power of strategic marketing, collaboration, and purpose-driven initiatives. It exemplifies the transformative impact that can be achieved when a dedicated community rallies together, united by a shared vision and the desire to make a difference. With the campaign's resounding success, the mosque is poised to embark on a new chapter of growth, impact, and service to its community.