TikTok Offers 70,000 New Data Insights to Assist Marketers in Maximizing In-App Efforts

WANT TO BOOST THE EFFECTIVENESS OF YOUR IN-APP MARKETING ON TIKTOK BY BEING MORE FAMILIAR WITH SIGNIFICANT PATTERNS IN THE APP AND ITS USER BASE?

TikTok Insights app, which allows users to delve deeper into specific usage trends and movements, has been updated with 70,000 new insights. The May-launched TikTok Insights feature has a handy filter that lets you narrow your search results by category and even your current location.

Retrieved from TikTok on 24th February 2023

The Insights feature of TikTok allows you to filter the displayed results by different categories and areas. Hence, if you wanted to discover some of the most prominent Financial Services trends in Singapore:

Retrieved from TikTok on 24th February 2023

There are a lot of different kinds of statistics here, but there are also some useful notes and tips that could help you figure out your strategy and get your TikTok promotions on the right track for your specific audience.

Or it might just show you a new angle or something you hadn't thought of. Either way, it's a useful tool to keep in mind for your TikTok strategy, and since TikTok keeps adding more data to the back-end, there's always a lot to look at.

If you’re looking for even more TikTok insight, you can check out its Creative Center, which has data on trending songs, hashtags, regional performance stats and key influencers, while there’s also its Ad Library, which shows the top-performing ads in the app.

Moreover, TikTok has released a new Video Insights feature for more comprehensive performance data.

Retrieved from TikTok on 24th February 2023

These tools might be helpful when used together to improve your knowledge of what is effective in the app and when and how to run your advertising.